MBAexpress: Strategy for Success (Included in catalog bundle)
Does your firm or organization know why it does what it does? Do you have a mission statement? This course will help you identify the importance of why an organization should know its "Why," how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.
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Upon completion of this course, participants will be able to:
Identify the importance of why a company should know "why it does what it does"
Define how to use Backcasting as a strategic planning tool
Identify the most important thing about a mission statement
Identify the benefits of a SWOT analysis
Simon Sinek - "Start with why"
5 Step Backcasting Process
Good & Bad Mission Statements
Field of Study: Business Management & Organization
Recommended CPE Credit Hours: 1.0
Course Level: Basic
Designed For: CPAs, corporate finance teams, business leaders and other financial professionals
Instructor: Jennifer Howard Elder, CPA, MS, CMA, CIA, CFF, CGMA
Publication Year: 2016
Expiration Date: Course content is reviewed annually and revised with neccessary changes or else the course is removed.
Jennifer Elder, CPA, CMA, CIA, CFF, CGMA is a keynote speaker, trainer, and business coach dedicated to business transformation. For more than 20 years, she has been helping businesses by peeling back the layers of “administrivia” and finding the hidden strengths and core values that make you and your company awesome. Ms. Elder works with businesses to develop a compelling business strategy that is quick to implement that transforms your company from what you are now to what you have always wanted to be.
Known for being energetic and enthusiastic, Ms. Elder has been delivering high-quality, customized training that make complicated topics easy to understand, relevant, and useful for years. She has conducted seminars for the Fortune 500, US Government, State CPA Societies, and CPA Firms in 33 states. Her sessions are highly interactive, full of discussion, and even entertaining. Ms. Elder received her BA from the University of Massachusetts and an MS in Organizational Management from Antioch University New England.